Richland Auto Group Dodge Jeep Ram Dealer Serving Roswell, NM
9 Reasons to Choose Richland Auto
| Lifetime Powertrain Warranty | Brand Champion Perks | 1/2 Price Oil Changes For Life* |
| Complimentary Service Loaner Cars | Complimentary Shuttle Service* | Complimentary Towing* |
| Full Tank of Gas With Every New Vehicle. | Easy Online Financing | Used Car Detailing |
Convenient Location for New Mexico Drivers
Conveniently located in Roswell, Richland Auto is the go-to dealership for drivers who want transparent pricing, lifetime coverage, and a team that treats you like family.
Located just off US Hwy 285 N, our dealership is easy to reach from anywhere in the area. Stop by and experience the Richland difference at:📍 1309 SE Main St, Roswell, NM 88203
From Carlsbad to Clovis, Artesia to Ruidoso-New Mexico drivers know: when it's time for a new ride, Richland Auto is worth the drive.
A Convenient Hub for New Mexico Drivers
Whether you're cruising through southeastern New Mexico or calling Roswell home, Richland Auto is your trusted destination for hassle-free car buying and expert vehicle care.
At Richland Auto, we don't just sell vehicles-we build lasting relationships. From your first test drive to your tenth oil change, our team is here to make every visit exceptional.
Whether you're:
- Shopping for a rugged Ram 1500
- Exploring Jeep's legendary off-road lineup
- Or servicing your Dodge Charger with precision and care
We're committed to delivering top-tier service, honest pricing, and a welcoming atmosphere that feels like family.
Lifetime Powertrain Warranty
Drive with confidence-forever. At Richland Auto, your engine, transmission, and drivetrain are covered for life. That means:
- Unlimited miles
- Unlimited time
- Absolutely no charge
Just stick to your manufacturer-recommended maintenance schedule with us, and you're protected-simple as that.
Brand Champion Benefits
Every Richland Auto customer becomes a Richland Brand Champion, unlocking exclusive perks designed to keep you moving and save you money:
- Half-price oil changes every 5,000 miles
- 10% off parts for repairs and upgrades
- Free loaner vehicles (based on availability)
- Free towing within 45 miles (non-collision, during business hours)
- Complimentary shuttle service within 15 miles
We're not just about selling cars-we're about taking care of our people. That's the Richland difference.
New Dodge, Jeep & Ram Vehicles
Explore the latest models in our virtual showroom-from the rugged Ram 2500 to the adventurous Jeep Grand Cherokee and the bold Dodge Durango. Every new vehicle includes:
- Pre-delivery inspection and road test
- Hand wash with protective treatments
- Full tank of gas upon delivery
Pre-Owned Vehicles
Our used inventory is thoroughly inspected and detailed with antibacterial interior cleaning and exterior buffing. You'll receive:
- 100-point inspection
- Half tank of gas
- All Brand Champion perks
Shop. Click. Drive. With Richland Chrysler Dodge Jeep RAM
Shop from Home with Richland
Skip the dealership visit and shop for your next vehicle from the comfort of home with the Richland Chrysler Dodge Jeep RAM Shop. Click. Drive. experience-trusted by drivers across Hobbs, Carlsbad, Artesia, Ruidoso, Lovington, Dexter, and beyond.
Browse our inventory, customize your payment plan, and schedule a test drive-all online and on your terms. Whether you're in the heart of Roswell or out in southeastern New Mexico, we make it easy to shop from anywhere.
Once you've selected your vehicle, you can explore purchase or lease options , adjust filters like interest rate and term length, and apply for financing through our secure online application .
It's fast, simple, and designed to fit your lifestyle-no matter where you call home in southeastern New Mexico.
Service Made Simple for Southeastern New Mexico
Scheduling service at Richland Auto is simple-and rewarding. Whether you're coming from Hobbs, Carlsbad, Artesia, Ruidoso, Lovington, Dexter, or right here in Roswell, our expert team is ready to keep your vehicle running smoothly.
Whether you're here for routine maintenance or a major repair, you'll enjoy:
- Free safety inspections
- Road tests after repairs
- OEM parts in stock
- Free shuttle and loaner cars (availability-based)
Prefer DIY? Our parts center is stocked with genuine Mopar components so you can tackle repairs with confidence-no matter where you're wrenching in southeastern New Mexico.
Visit Richland Auto in Roswell, NM
Contact us online or Come meet the friendliest team in Roswell! Whether you're buying, servicing, or just browsing, we're here to help. Experience the Richland Difference for yourself-and become a Brand Champion today.
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