
Dodge, Jeep, RAM Dealer Serving Artesia, New Mexico
9 Reasons to Choose Richland Auto
Lifetime Powertrain Warranty | Brand Champion Perks | 1/2 Price Oil Changes For Life* |
Complimentary Service Loaner Cars | Complimentary Shuttle Service* | Complimentary Towing* |
Full Tank of Gas With Every New Vehicle. | Easy Online Financing | Used Car Detailing |
Distance from Artesia, New Mexico: 39.6 Miles
Time from Artesia, New Mexico: 39 Minutes
Convenient Location for Artesia, NM Drivers
Conveniently located just under 40 miles northeast of Artesia, Richland Auto is the go-to dealership for drivers who want transparent pricing, lifetime coverage, and a team that treats you like family.
- Start by heading west on W Main St toward N 6th St. Just after you pass Wells Fargo Bank on your right, make a right turn and continue for a short stretch.
- Next, take a right onto W Mahone Dr, and after about half a mile, turn left onto US Hwy 285 N. From here, it's a straight shot to Roswell-just sit back and enjoy the ride for around 39 miles. You'll know you're getting close when you pass Allsup's on your left.
- Once you reach E Wildy St, make a right turn, and in just a few feet, you'll see us on the left-ready to welcome you!
Why Drivers in Artesia Choose Richland Auto
At Richland Auto, we don't just sell vehicles-we build lasting relationships. Whether you're shopping for a new Ram 1500, exploring Jeep's off-road lineup, or servicing your Dodge Charger, our team is committed to delivering an exceptional experience every time. Here's why drivers across southeastern New Mexico trust Richland:

Lifetime Powertrain Warranty
Drive with confidence knowing your engine, transmission, and drivetrain are covered for life-unlimited miles, unlimited time, and absolutely no charge. Just keep up with your manufacturer-recommended maintenance at Richland Auto, and you're protected.
Brand Champion Benefits
- Half-price oil changes every 5,000 miles
- 10% off parts
- Free loaner vehicles (based on availability)
- Free towing within 45 miles (non-collision, business hours)
- Complimentary shuttle service within 15 miles
New Dodge, Jeep & Ram Vehicles
Explore the latest new models in our virtual showroom-from the rugged Ram 2500 to the adventurous Jeep Grand Cherokee and the bold Dodge Durango. Every new vehicle includes:
- Pre-delivery inspection and road test
- Hand wash with protective treatments
- Full tank of gas upon delivery
Pre-Owned Vehicles
Our used inventory is thoroughly inspected and detailed with antibacterial interior cleaning and exterior buffing. You'll receive:
- 100-point inspection
- Half tank of gas
- All Brand Champion perks
* The advertised price does not include sales tax, vehicle registration fees, other fees required by law, finance charges and any documentation charges. A negotiable administration fee, up to $115, may be added to the price of the vehicle.
* Images, prices, and options shown, including vehicle color, trim, options, pricing and other specifications are subject to availability, incentive offerings, current pricing and credit worthiness.
Shop. Click. Drive. With Richland Chrysler Dodge Jeep RAM
Skip the dealership visit and shop for your next vehicle from the comfort of home with the Richland Chrysler Dodge Jeep RAM Shop. Click. Drive. experience. Browse our inventory, customize your payment plan, and schedule a test drive-all online and on your terms. Once you've selected your vehicle, you can explore purchase or lease options, adjust filters like interest rate and term length, and apply for financing through our secure online application. It's fast, simple, and designed to fit your lifestyle.


Service You Can Count On
Scheduling service at Richland Auto is simple-and rewarding. Whether you're here for routine maintenance or a major repair, you'll enjoy:
Free safety inspections
Road tests after repairs
OEM parts in stock
Free shuttle and loaner cars (availability-based)
Prefer DIY? Our parts center is stocked with genuine Mopar components so you can tackle repairs with confidence.
Visit Richland Auto in Roswell, NM
Contact us online or Come meet the friendliest team in Roswell! Whether you're buying, servicing, or just browsing, we're here to help. Experience the Richland Difference for yourself-and become a Brand Champion today.
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